52 Maxims

Four problem-solving guidelines for your business

Four problem-solving guidelines for your business

Analysis requires “analysis”.
How many customer’s should you have?

How many customer’s should you have?

There is only one ‘customer’.
The key to consistently hitting your numbers

The key to consistently hitting your numbers

This maxim reflects one of the most important principles in our methodology for implementing changes in organizations. People manage against "requirements" much more effectively than they do against "goals."
Why it’s better to sell aspirins…

Why it’s better to sell aspirins…

People are more prone to take action if the consequences of that action are immediate, certain, and affect them personally.
Why are ten key points, seven too many?

Why are ten key points, seven too many?

In our experience, three is the magical number. People absorb ideas or concepts better if they are delivered in groups of threes.
Why you can’t build yourself up by knocking down others

Why you can’t build yourself up by knocking down others

Never knock the competition.
Why it’s important to stand your ground

Why it’s important to stand your ground

To implement change in an organization it is very important that there is mutual respect between managers and consultants (or performance improvement staff).
Why you should keep the main thing, the main thing

Why you should keep the main thing, the main thing

This maxim reminds us that it is very easy to get distracted and start putting energy and focus into areas that are not necessarily important or relevant. This can and does happen on projects, in presentations, in meetings, and in daily communication.
The never ending search for expertise

The never ending search for expertise

There is a tendency in our business (management consulting) to think we know quite a lot about the functional areas or businesses we study.
The importance of managing your message

The importance of managing your message

Manage the headlines.
Why change requires a crisis

Why change requires a crisis

Change requires a crisis.
How to build business relationships that last

How to build business relationships that last

In project-based work like ours, a strong start is critical because the customer may be slightly uneasy having just made a significant buying decision.