Can you imagine someone playing golf every day without a scorecard? Just walking around the course hitting the ball towards some distant flag. Yet that is exactly how many people work, every single day.
In project-based work like ours, a strong start is critical because the customer may be slightly uneasy having just made a significant buying decision.
"The Elevator Test" refers to when your top customer (or boss or board member) walks into an elevator that you are on and asks, "So, how is everything going?" You have approximately 30 seconds to say something meaningful that the person can take away with him or her, which is roughly the time of a typical TV advertisement or news feature.
“Broken windows” of various sorts are common in most businesses from obvious work flow clutter to less obvious errors or inconsistent formats in a presentation, spelling mistakes in a memo, etc.
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The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
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The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.