The key to consistently hitting your numbers

This maxim reflects one of the most important principles in our methodology for implementing changes in organizations. People manage against “requirements” much more effectively than they do against “goals.”

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Why you should keep the main thing, the main thing

This maxim reminds us that it is very easy to get distracted and start putting energy and focus into areas that are not necessarily important or relevant. This can and does happen on projects, in presentations, in meetings, and in daily communication.

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