The key to consistently hitting your numbers
This maxim reflects one of the most important principles in our methodology for implementing changes in organizations. People manage against “requirements” much more effectively than they do against “goals.”
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Why it’s better to sell aspirins…
People are more prone to take action if the consequences of that action are immediate, certain, and affect them personally.
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Why are ten key points, seven too many?
In our experience, three is the magical number. People absorb ideas or concepts better if they are delivered in groups of threes.
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