Why you should keep the main thing, the main thing

This maxim reminds us that it is very easy to get distracted and start putting energy and focus into areas that are not necessarily important or relevant. This can and does happen on projects, in presentations, in meetings, and in daily communication.

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Don’t put down your audience

We had done quite a lot of work in one particular industry and through word of mouth we were invited to speak at a national convention. We prepared an insightful speech that Read More

Numbers lie

In many organizations some of the reported performance numbers aren't very "real". It's very similar to people's golf handicaps. The handicap system is a wonderful mechanism to track performance and to allow Read More

How to update your client in 30 seconds or less

“The Elevator Test” refers to when your top customer (or boss or board member) walks into an elevator that you are on and asks, “So, how is everything going?” You have approximately 30 seconds to say something meaningful that the person can take away with him or her, which is roughly the time of a typical TV advertisement or news feature.

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