This maxim reminds us that it is very easy to get distracted and start putting energy and focus into areas that are not necessarily important or relevant. This can and does happen on projects, in presentations, in meetings, and in daily communication.
In many organizations some of the reported performance numbers aren't very "real". It's very similar to people's golf handicaps. The handicap system is a wonderful mechanism to track performance and to allow Read More
“The Elevator Test” refers to when your top customer (or boss or board member) walks into an elevator that you are on and asks, “So, how is everything going?” You have approximately 30 seconds to say something meaningful that the person can take away with him or her, which is roughly the time of a typical TV advertisement or news feature.