Increasing Top-Line Growth Through Customer Targeting, Sales Strategy, and Process Optimization​

A multinational construction services and materials company invested in its public sector division, driven by growth trends and prior success. Operational reviews uncovered misaligned business processes and roles within the construction division.

Once operating as a “wear-many-hats” mature start-up, the company needed to formalize its structure for large-scale expansion. Carpedia was engaged to create a streamlined workflow. optimizing team capacity and leveraging skillsets to drive efficiency and growth.​

A business assessment identified the following opportunities:​

• Capacity of employees was not measured or visible​
• Inconsistent information flow led to miscommunication of sale, post-sale, and live project details​
• A clear sales strategy was non-existent, creating an inconsistent business development effort​
• The Project Management toolkit was underutilized, creating significant project info gaps​
• KPIs and operating metrics were limited, and rarely used for variance-based decision-making​

Over an eight-month partnership, Carpedia drove change in process alignment, sales strategy execution, project management, KPI visibility, and business formalization – positioning the company to double its baseline revenue within three years.