Large Ski Resort
Maximizing Performance in a Seasonal Environment
Upon arriving to the mountain, Carpedia quickly discovered that there was limited structure in place to collect and analyze data for the resort’s rental, retail, F&B, and hotel divisions.
Leaders and ownership lacked visibility to departmental tracking toward profitability goals, or whether line level employees were deployed effectively relative to the volume of skiers on property. There was also no formal system in place that tied forecast skier volume to drive scheduling decisions.
The resort also experienced challenges in motivating seasonal managers to drive profitability due to the temporary nature of their positions. To be successful, any new strategies or tools had to be easy to implement and made accessible via web-based platform or a mobile device.
The Results
An hours-based productivity approach was developed for each position across the resort to inform forecasting, scheduling decisions and provide insights into labor budgets.
Key changes included:
- Tied schedules to volume by analyzing historical data around temperature, snowfall, hotel occupancy, and other available statistics and constructed a forecasting tool to predict many key volumes indicators for specific venues across the resort.
- Built a customized cloud-based interactive reporting dashboard that was accessible by web and mobile devices.
- Improved visibility to budget tracking enabling leadership to react proactively to shifts in business patterns.
- Implemented a review cycle to allow management to actively manage costs and monitor trends in skier behavior.
- Expanded automated reporting to include tracking for pace of retail sales compared to prior years.
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